Products you can buy online
No prices, no cart, no delivery. The olive oil page is one photo and two lines of text, last edited in May 2025.
Sell Mavres olive oil in Germany, fill the tasting tables in Katochori, then take the wine abroad
A three step plan for Mavres Winery. Every page, ad and price in it comes from real Google searches we pulled from the Google Ads keyword planner on 1 October 2026, country by country.
4 400searches a month in Germany for Olivenöl Kreta, every month of the year
1 900searches in September from people on Crete for a cooking class in Chania
3 600searches a month in Germany for Retsina, a wine Mavres already makes
Today a guest who loved your wine goes home and cannot buy a single bottle from you
We went through mavreswinery.com page by page. The site looks good, but it does not sell anything, and Google gets little to work with.
Tastings you can book online
The Book your visit button leads to a contact form. A tourist planning tomorrow wants a date and a time, not an email.
Wine pages with numbers instead of names
Keramitis, keramitis-2 and so on up to keramitis-8, plus chardonnay-2 and merlot-2. The address tells Google nothing about the wine inside.
Old domain is dead and hijacked
mavreswinery.gr does not open, directories still link to it, and Google shows a spam page on it under your name.
Reviews on Tripadvisor
Rating 4,8, but six reviews lose to wineries with hundreds. You are not on GetYourGuide or Viator at all.
No German, the language of your buyers
The biggest olive oil demand for Crete is in Germany. The site speaks only Greek and English.
Step one is olive oil for Germany, because 4 400 Germans search Olivenöl Kreta every month and nobody needs an excise licence to ship oil
Oil travels inside the EU like any food product. Germany searches for Cretan oil by name more than any other country we checked, 4 400 against 210 in the USA and 170 in the UK, and the demand stays flat through the winter when tourists are gone.
Olivenöl Kreta, Germany, searches per month
OctNovDecJanFebMarAprMayJunJulAugSep
| Germany | Per month |
|---|---|
| olivenöl test | 18 100 |
| bestes olivenöl | 5 400 |
| olivenöl kreta | 4 400 |
| olivenöl kaufen | 2 900 |
| griechisches olivenöl | 1 900 |
| olivenöl 5 liter | 1 300 |
| koroneiki olivenöl | 1 300 |
| olivenöl polyphenole | 1 000 |
| olivenöl kanister | 880 |
| olivenöl direkt vom erzeuger | 720 |
A click costs 0,56 to 1,83 € on these words. Austria adds 2 900 searches and the Netherlands 3 250 in their own language.
- Why Germany before the UK and the USA
The UK and the US search a lot for high polyphenol olive oil, 12 300 times a month together. But every parcel there goes through customs, and the US adds FDA registration. We open them in year two, once the German shop pays for itself.
- Why Greece in autumn
Greeks search ελαιόλαδο 165 000 times in October, when the new oil comes out, and mostly ask for the price. One Greek page with a clear price list for 5 and 17 litre tins catches that wave every year.
- What the buyer wants to see
German shops show lab values, olive variety, harvest year and price per litre. A 5 litre tin of Cretan oil sells there for about 100 €. Mavres can sell it for 59 € from the farm and still earn more than through a wholesaler.
- The shop already exists as a demo
We built it with your photos, in English and German, with a cart and an order form. Open it from the top of this page.
See how your olive oil would look on sale in Germany.
Open the oil shop demoStep two is one website that sells oil, books tastings and later sells wine, in English, German and Greek
We keep your WordPress and your design language and add a shop, a booking calendar and German. Each new page is built for one group of searches, so Google knows exactly what it is for.
/de/olivenoel-kreta/Hub and shop in German
Olivenöl Kreta, kretisches Olivenöl, griechisches Olivenöl, Olivenöl Griechenland, kaufen, bestellen
9 000per month
/de/olivenoel-laborwerte/Lab values of every harvest
People who search Olivenöl Test want numbers, not adjectives. We publish acidity, peroxide, K232, K268 and polyphenols next to the EU limits
23 500per month
/de/olivenoel-5-liter/Big tins
5 Liter, Kanister, 5 Liter Kanister, griechisches Olivenöl 5 Liter
3 310per month
/de/koroneiki/ and /de/polyphenole/Two guides
The variety and the health question, both lead straight to the shop
2 550per month
/wine-tasting-chania/Booking with a calendar, EN DE EL
Wine tasting Chania, wine tour Crete, winery Crete, Weinprobe Kreta. Five tastings with prices from 5 to 24 €
1 200per month
/cooking-class-chania/New product
You already cook a full Cretan lunch for guests. Cooking class Chania is searched four times more often than wine tasting Chania
1 900in September
/wines/One clean catalogue
A readable address per wine, numbered ones renamed with redirects, price and Buy at the winery on each card
-clean up
/el/ελαιόλαδο/Greek price list
Ελαιόλαδο τιμή, τιμή ελαιολάδου, κρητικό ελαιόλαδο. Live every autumn
5 800per month
WooCommerce shop and card paymentsBooking calendar with depositGerman translation of every key pageProduct, Offer and LocalBusiness markupNumbered wine addresses renamedmavreswinery.gr recovered and redirectedGoogle Merchant Center for free Shopping listingsGA4 purchase and booking tracking
We build the new pages on your current site, so nothing you have today gets lost.
See the timeline
How we turn these searches into orders, with SEO for the long run and ads from the first week
SEO needs four to six months to rank a new page in Germany. Ads bring buyers from day one and show us which words actually sell, so SEO then works on the proven ones.
- Each keyword gets one page, never two
Olivenöl Kreta goes to the hub, 5 Liter Kanister to the tins page, Olivenöl Test to the lab page. Two pages on one word fight each other.
- The words go where Google reads them
Page title, first heading, product name, image file names and the first paragraph. For example Kretisches Olivenöl nativ extra 5 Liter, Familie Mavredakis, Ernte 2025.
- Big informational searches feed the shop
18 100 people a month search Olivenöl Test. They compare lab numbers. Your lab page answers them and ends with the cart, which no German reseller can copy.
- Shopping and Search ads in Germany
Product feed to Merchant Center, Shopping ads on kaufen, bestellen and 5 Liter words, a search campaign on Olivenöl Kreta. We start at 20 € a day.
- Links from people who love Crete
German Crete travel blogs and forums link to farms they visited. Every German guest at a tasting is a possible link and review.
- Reviews where Germans check them
Trusted Shops or Google reviews on the shop, with a request card in every box.
Tastings are found on the island, from May to October, mostly on Google Maps
From inside Greece people search winery Crete 590 times a month and wine tasting near me 1 000 times. Near me searches are answered by the Google Business Profile, not by the website, so the profile comes first.
Cooking class Chania, searched from Greece
OctNovDecJanFebMarAprMayJunJulAugSep
Wine tasting Chania, searched from Greece
OctNovDecJanFebMarAprMayJunJulAugSep
| Searched from Greece | Per month |
|---|---|
| things to do in chania | 1 600 |
| wine tasting near me | 1 000 |
| cooking class chania | 880 |
| winery crete | 590 |
| crete excursions | 480 |
| kreta ausflüge | 480 |
| wine tasting chania | 210 |
| cretan cooking class | 210 |
| wine tour crete | 170 |
| olive oil tasting chania | 90 |
Before the trip people also search from home. The UK adds winery Crete 260 and wine tasting Crete 170, the USA 260 and 140.
- Google Business Profile first
All five tastings with prices, a Book button, 30 fresh photos, opening hours, answers to questions in English and German. Goal 150 Google reviews by next summer, asked for at the table with a QR card.
- GetYourGuide, Viator and Airbnb Experiences
Things to do in Chania is searched 1 600 times a month and Google answers it with these platforms, and Mavres is not on any of them yet.
- A cooking class as a second product
You already serve dakos, kalitsounia and a full lunch with raki. A class where guests make them with your oil sells at 55 € a person and is searched far more than wine tastings.
- Every tasting guest becomes an oil customer
A card on the table with a QR code to the shop and 10 % off the first delivery home. The guest tasted the oil today and orders the 5 litre tin in November.
Next season starts in April. The profile and the platforms need to be live by March.
See the timelineStep three is wine abroad, sold through Retsina and Greek wine searches, because nobody abroad searches for Vidiano or Romeiko
Vidiano gets 40 searches a month in Germany, Romeiko almost none. Griechischer Wein gets 18 100 and Retsina 3 600. Mavres makes a Retsina with a label that already stands out on a shelf, so Retsina is the door and the Cretan varieties are what people discover behind it.
| Keyword | Per month |
|---|---|
| griechischer wein | 18 100 |
| retsina | 4 400 |
| retsina | 3 600 |
| greek wine | 2 400 |
| griechischer wein | 2 400 |
| assyrtiko and assyrtiko wine | 1 720 |
| griekse wijn and retsina | 2 000 |
| weinpaket | 720 |
| griechischer rotwein and weißwein | 960 |
| wein aus kreta | 170 |
Raki gets 18 100 searches in Germany, but almost all of them mean Turkish rakı. We do not spend money on it.
- First to shops, then to people
Selling wine by post to private buyers in another EU country needs a tax representative there and excise paid at destination. Germany charges 0 € excise on still wine, so it is the easiest market, but the paperwork still takes two to three months. Meanwhile we sell to German Greek delis and wine shops as B2B, which needs none of it.
- We find the buyers
Germany has hundreds of Greek delis and online shops. We build the list, send a six bottle sample box with the Retsina, Vidiano and Romeiko, and follow up by phone in German.
- A Cretan wine box for private buyers
Six bottles, Weinpaket Kreta, 79 € with delivery. Pages on Griechischer Wein and Retsina in German, ads on Retsina kaufen and Griechischer Wein kaufen once the excise route is open.
- Spirits and the USA come last
Tsikoudia pays spirits tax in every EU country, about 13 € per litre of pure alcohol in Germany. The USA sells only through an importer. Both wait until wine abroad works.
Twelve months from today, starting with the oil shop in October
October and November 2026
Oil shop live in English, German and Greek
WooCommerce, card payments, courier contracts for Greece and Germany. Greek price list page for the new harvest. Wine addresses renamed, mavreswinery.gr recovered.
November 2026
Ads in Germany for Christmas
Shopping and Search on Olivenöl Kreta and 5 Liter words. The 250 ml gift tin pushed in December, when Olivenöl Geschenk triples.
December 2026 to March 2027
SEO pages and the tasting season setup
Lab page, Koroneiki and polyphenol guides in German. Google profile rebuilt, GetYourGuide, Viator and Airbnb listings, booking calendar, cooking class page.
April to October 2027
Tasting season
Ads on Crete for winery and cooking class searches, review cards at every table, QR to the oil shop for every guest.
From May 2027
Wine to German shops
B2B list, sample boxes, calls. In parallel the tax representative for direct wine sales to Germany.
Autumn 2027
Wine box to private buyers in Germany
Weinpaket Kreta, Retsina and Griechischer Wein pages and ads.
What the first 90 days of oil ads in Germany should bring, on a budget of 20 € a day
1 800€ ad budget over 90 days
1 500clicks at about 1,20 € each
45orders at a 3 % conversion rate
3 375€ in sales at 75 € per order
This is our estimate, not a promise. The real number depends on price, photos and delivery cost. A family that likes the oil reorders a 5 litre tin every two or three months, so the second order costs you nothing in ads.
What we need from you to start in a week
- Lab analysis of the 2025 oil, any accredited Greek lab, about 60 €
- Price list for 250 ml, 3 and 5 litre tins and how many tins you can sell this year
- Access to the WordPress admin and to the Google Business Profile
- One photo day on the farm, tins, the press, the family, a tasting
- Courier account with ACS or ELTA, we help to set up the rates
- One phone number for orders, ideally with WhatsApp
Start with the oil shop. It is already built, it only needs your prices.